Max Publishing in partnership with the Giftware Association

Marking a significant unified step forward for the UK gift industry, the GA’s Gift of the Year (GOTY) awards and The Greats gift retailer awards are to join forces, with the winners of both awards programmes to be announced at a shared lavish black tie evening event on Thursday 12 May 2022, held at the Royal Lancaster Hotel in London.

The two award programmes will see both gift product excellence and retail prowess recognised and rewarded at an awards event to make the whole industry proud, attended by hundreds of gift suppliers and retailers.

The ownership and running of the Gift of the Year product awards, now in their 45thyear, will remain under the stewardship of the Giftware Association while The Greats gift retailer awards, now in their 20th year, will continue to be wholly owned and run by Max Publishing (publishers of Progressive Gifts & Home magazine and

Both parties will work closely together to create an enjoyable and uplifting evening event that will truly celebrate the industry’s achievements, both on the product and retailing fronts.

While the GA will continue to organise the entry and judging process for the Gift of the Year awards (with the entry deadline for the 2022 awards having recently been extended to December 15, and some 70 judges signed up for the judging panel to include Progressive Gifts & Home/’s editor Sue Marks), Max Publishing will continue to manage The Greats gift retailer awards. Max Publishing is to also undertake the sponsorship of both awards programmes as well as the organisation of the awards event itself, (including the ticket booking), drawing on the expertise of its affiliated Max Live Events team.

Reinforcing its commitment to the gift sector, Hyve Group (which owns and organises Spring Fair and Autumn Fair) had no hesitation in coming on board as the headline supporter for the UK Gift Awards event, and will remain integral to the Gift of the Year Awards, with the live judging of the 2022 GOTYs taking place during Spring Fair 2022.

Tickets for The Gift Awards can be booked quickly and securely using the online form below, or by contacting our awards’ organiser – Createvents, details below.

To find out more about sponsorship opportunities for the event, please contact us – click here for details.

The categories within The Gift Awards 2022 see an amalgamation of retail awards as offered by The Greats Awards, and the product category awards as championed by The Giftware Association.

Screen Shot 2021-11-29 at 09.47.00

Gift Of The Year Awards

Best Beauty, Bath & Spa Product or Range
Best Branded or Licensed Gift Product or Range
Best Card & Wrap Product or Range
Best Children’s, Educational & Preschool Product or Range
Best Commerorative, Collectable and Charitable Product or Range
Best Contemporary Gift Product or Range
Best Design & Craft Product or Range
Best Ethical Gift Product or Range
Best Fashion Accessories Product or Range
Best Festive & Occasions Product or Range
Best Food & Drink Product or Range
Best Home & Garden Product or Range
Best Home Fragrance Product or Range
Best Kitchen and Dining Product or Range
Best Pet Gift Product or Range
Best Stationery Product or Range
Best Tech & Gadgets, Novelty Product or Range
Best Under £15 Product or Range
Best Peoples Choice Product or Range

The Greats Gift Retailer Awards

London, The South & South East & East Anglia
Midlands & Wales
North, N. Ireland & Scotland
West & South West
Best Newcomer
Best Specialist Multiple (4 or more shops)
Best Department Store
Best Non-Specialist Retailer of Gifts
Best Garden Centre Retailer of Gifts
Best In Store/Window Display
Best Retailer Initiative
Outstanding Achievement Award

Book your tickets to The Gift Awards 2022

Royal Lancaster London: Lancaster Terrace, London W2 2TY
Thursday 12 May 2022

You can book and pay for your tickets or tables at The Gift Awards 2022 by using the secure online booking form to the right.

Once booked and paid you will receive immediate confirmation which will also include a full VAT receipt.

Either someone from Max Publishing or our event logistics partner (Createvents) will be in touch to discuss any dietary or access requirements.

The cost for a ticket is £208 + VAT.

The cost for a table for ten is £2080 + VAT.

The cost for a table for twelve (limited) is £2496 + VAT.


If you would prefer to book tickets by phone, or have any queries about the awards, please call Clare Hollick on 01183 340085

or email  

Telephone: 01183 340085

For information on any aspect of attending The Gift Awards please contact the team.

Tel: +44(0) 207 700 6740

Max Publishing
United House, North Road, London, N7 9DP.

Your details will be used to keep you informed of updates to the event and we may also contact you about other products or services from our company. You may opt-out at any time.


The Gift Awards has received widespread support from the industry with leading businesses keen to pledge their commitment and support for this bringing together of the entire gift product and retail sector.




Behind the scenes of The Gift Awards is a close-knit team of people collaborating between Max Publishing – owners of The Greats Gift Retail Awards, and The Giftware Association – owners of the Gift Of The Year Awards.

Sarah Ward
Cheif Executive 
The Giftware Association
+44 (0)121 237 1103
Email Sarah

Jakki Brown

Max Publishing
+44 (0)207 700 6740
Email Jakki

Ian Hyder

Ian Hyder
Max Publishing
+44 (0)207 700 6740
Email Ian

Rob Willis

Rob Willis
Max Publishing
+44 (0)207 700 6740
Email Rob

Warren Lomax
Max Publishing
+44 (0)207 700 6740
Email Warren

Sue Marks
Progressive Gifts & Home
+44 (0)207 700 6740
Email Sue

Chris Workman
PR & Marketing Manager
The Giftware Association
+44 (0)121 237 1105
Email Chris

Clare Hollick

Clare Hollick
Ticket Office
Createvents Ltd

+44 (0)118 3340085
Email Clare

Alison Farrell
Advertisement Manager
Progressive Gifts & Home
+44 (0)207 700 6740
Email Alison

Jo Pilcher
Commercial Manager

Progressive Gifts & Home
+44 (0)207 700 6740
Email Jo