Max Publishing in partnership with the Giftware Association

Marking a significant unified step forward for the UK gift industry, the GA’s Gift of the Year (GOTY) awards and The Greats gift retailer awards joined forces in 2022 to create The Gift Awards, with the winners of both awards programmes to announced at a shared lavish black tie evening event in May, at the Royal Lancaster Hotel in London.

The two award programmes see both gift product excellence and retail prowess recognised and rewarded at an awards event to make the whole industry proud, attended by hundreds of gift suppliers and retailers.

The ownership and running of the Gift of the Year product awards, now entering their 46thyear, remains under the stewardship of the Giftware Association while The Greats gift retailer awards, now entering their 21st year, will continue to be wholly owned and run by Max Publishing (publishers of Progressive Gifts & Home magazine and

Both parties worked closely together to create a hugely successful event that was attended by over 500 of the gift product and retail sector’s top executives.

While the GA will continue to organise the entry and judging process for the Gift of the Year awards, Max Publishing will continue to manage The Greats gift retailer awards. Max Publishing is to also undertake the sponsorship of both awards programmes as well as the organisation of the awards event itself, (including the ticket booking), drawing on the expertise of its affiliated Max Live Events team.

Reinforcing its commitment to the gift sector, Hyve Group (which owns and organises Spring Fair and Autumn Fair) remains as the headline supporter for the UK Gift Awards event, and will remain integral to the Gift of the Year Awards, with the live judging of the GOTYs taking place during Spring Fair.

Tickets for The Gift Awards can be booked quickly and securely using the online form below, or by contacting our awards’ organiser – Createvents, details below.

The Gift Awards enjoy a strong roster of sponsors including Spring Fair and Autumn Fair as headline supporter, plus: Abysse Corp / GB eye, Brand Licensing Europe (exhibition), British Allied Trades Federation (BATF), Candlight, Cardzone, Carte Blanche Greetings, Gift Republic, Gisela Graham, Home & Gift Harrogate, Joe Davies, Lesser & Pavey, Life Charms, Progressive Greetings Live, Talking Tables, Top Drawer, Widdop and Co.

To find out more about sponsorship opportunities for the event, please contact us – click here for details.

The categories within The Gift Awards see an amalgamation of retail awards as offered by The Greats Awards, and the product category awards as championed by The Giftware Association.

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Gift Of The Year Awards

Best Beauty, Bath and Spa Product or Range

Best Branded Gift Product or Range

Best Cards, Wrap and Stationery Product or Range

Best Childrens, Educational and Preschool Product or Range

Best Heritage Gifts incorporating commemorative, collectable and charitable gifts Product or Range

Best Design & Craft Product or Range

Best Ethical and Sustainable Product or Range

Best Fashion Accessories and Jewellery Product or Range

Best Festive and Occasions Product or Range

Best Food and Drink Product or Range

Best Games and Puzzles Product or Range

Best Health & Wellbeing and Abelist Gift Product or Range

Best Home, Kitchen and Garden Product or Range

Best Home Fragrance Product or Range

Best International Product or Range

Best Pet Product or Range

Best Novelty, Tech and Gadgets Product or Range

My Gift of All Time 

Best Under £15 Product or Range

The Greats Gift Retailer Awards

London, The South & South East & East Anglia

Midlands & Wales

North, Northern Ireland & Scotland

West & South West

Best Newcomer

Best Specialist Multiple (4 or more shops)

Best Department Store

Best Non-Specialist Retailer of Gifts

Best Garden Centre Retailer of Gifts

Best In Store/Window Display

Best Retailer Initiative

Outstanding Achievement Award

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The Gift Of The Year
Awards Winner 2023

Best Beauty, Bath & Spa Product or Range (sponsored by Top Drawer)

Handmade Soaps Collection from BrambleWood Soap Company

Best Branded Gift Product or Range (sponsored by Brand Licensing Europe)

Build Your Own Wallace & Gromit Rocket from Build Your Own Kits

Best Card & Wrap Product or Range (sponsored by Progressive Greetings Live)

Fabulously Flat Paper Pens from If

Best Children’s, Educational and Pre-School Product or Range (sponsored by Method UK)

Make Your Own Dinosaur Timeline & World Map from Clockwork Soldier

Best Commemorative, Collectable and Charitable Product or Range (sponsored by Trade Counter Distribution) 

Corgi Toys James Bond’s Aston Martin DB5 from Blue14 D2C 

Best Contemporary Gift Product or Range (sponsored by Spring Fair)

Brick Compatible Letters from Made Happy Gifts

Best Design & Craft Product or Range (sponsored by N. Smith)

County Map Art Prints from AVMS Art

Best Ethical and Sustainable Gift Product or Range (sponsored by Products of Change)

Coconut Bowls Collection from Love Coco 

Best Fashion Accessories Product or Range (sponsored by Autumn Fair) 

Recycled Polycarbonate Sunglasses from POM 

Best Festive & Occasions Product or Range (sponsored by Harrogate Christmas & Gift Fair) 

Festive Gingerbread Cat Playhouse from Puckator

Best Food & Drink Product or Range (sponsored by

Steak & Chips Gift Sets from Ross & Ross Gifts

Best Games Product or Range (sponsored by Splatter)

Sounds Fishy From Big Potato Games 

Best Home and Garden Product or Range (sponsored by Qalara) 

Solar-Powered Light-Up Terrarium from Gift Republic

Best Home Fragrance Product or Range (sponsored by Progressive Gifts & Home)

Pick + Mix Soya Wax Melts from Freckleface

Best International Product or Range (sponsored by The Giftware Association) 

BosilunLife Nordic Moments Breakfast Mugs Gift St from AllGoodThings

Best Kitchen & Dining Product or Range (sponsored by Bira)

Personalised Glass Chopping Boards from Dinky Artist

My Gift Of All Time (sponsored by Wallace & Gromit) 

Bottled Baking Mixes from The Bottled Baking Co

Best Novelty Tech &/or Gadgets Product or Range(sponsored by Aspin) 

Leaf Cleaning Tongs from Kikkerland designed by WITH Creative

Best Gift Under £15 (sponsored by Source Home & Gift Show)

The ‘How To Become’ Series from Recent Toys UK

The Judges’ Choice  Award (sponsored by Home & Gift)

Fabulously Flat Paper Pens from If

The Greats Gift Retailer Awards Winners 2023

London, South, South East & East Anglia (sponsored by Gift Republic) 

Lovely Libby’s, Rayleigh

Midlands & Wales (sponsored by Widdop & Co) 

Joco, Nuneaton

North, N. Ireland & Scotland (sponsored by Joe Davies)

Serendipity House, Kirkham

West & South West (sponsored by Sourcing Support Asia)

The Rowan Tree, Budleigh Salterton

Best Newcomer Gift Retailer (sponsored by Life Charms)

House Interiors, Thirsk

Best Specialist Multiple Retailer Of Gifts (sponsored by Lesser & Pavey) 

Oliver Bonas

Best Department Store Retailer of Gifts (sponsored by Carte Blanche Greetings) 

Morleys Stores

Best Non-Specialist Retailer Of Gifts (sponsored by Talking Tables) 

Bringing The Outside In

Best Garden Centre Retailer Of Gifts (sponsored by Crafter’s Companion) 

Blue Diamond Group

Best In-Store/Window Display (sponsored by Gisela Graham)

Brocante, Cornwall and Devon

Best Retailer Initiative (sponsored by Ashleigh & Burwood)

Maybugs for its Supporting Independents This Christmas campaign

Outstanding Achievement Award (sponsored by BATF)

Clare Harris, founder and managing director of Talking Tables

Book your tickets to The Gift Awards

Royal Lancaster London: Lancaster Terrace, London W2 2TY
Thursday 16 May 2024

You can book and pay for your tickets or tables at The Gift Awards by using the secure online booking form to the right.

Once booked and paid you will receive immediate confirmation which will also include a full VAT receipt.

Either someone from Max Publishing or our event logistics partner (Createvents) will be in touch to discuss any dietary or access requirements.

The cost for a ticket is £220 + VAT.

The cost for a table for ten is £2200 + VAT.

The cost for a table for twelve (limited) is £2640 + VAT.


If you would prefer to book tickets by phone, or have any queries about the awards, please call Clare Hollick on 01183 340085

or email  

Telephone: 01183 340085

For information on any aspect of attending The Gift Awards please contact the team.

Tel: +44(0) 207 700 6740

Max Publishing
United House, North Road, London, N7 9DP.

Your details will be used to keep you informed of updates to the event and we may also contact you about other products or services from our company. You may opt-out at any time.


The Gift Awards has received widespread support from the industry with leading businesses keen to pledge their commitment and support for this bringing together of the entire gift product and retail sector.




Behind the scenes of The Gift Awards is a close-knit team of people collaborating between Max Publishing – owners of The Greats Gift Retail Awards, and The Giftware Association – owners of the Gift Of The Year Awards.

Sarah Ward
Chief Executive 
The Giftware Association
+44 (0)121 237 1103
Email Sarah

Jakki Brown
Managing Director

Max Publishing
+44 (0)207 700 6740
Email Jakki

Ian Hyder

Ian Hyder
Chief Executive Officer
Max Publishing
+44 (0)207 700 6740
Email Ian

Rob Willis

Rob Willis
Chief Operating Officer
Max Publishing
+44 (0)207 700 6740
Email Rob

Warren Lomax
Max Publishing
+44 (0)207 700 6740
Email Warren

Sue Marks
Progressive Gifts & Home
+44 (0)207 700 6740
Email Sue

Chris Workman
PR & Marketing Manager
The Giftware Association
+44 (0)121 237 1105
Email Chris

Clare Hollick

Clare Hollick
Ticket Office
Createvents Ltd

+44 (0)118 3340085
Email Clare

Alison Farrell
Advertisement Manager
Progressive Gifts & Home
+44 (0)207 700 6740
Email Alison

John Barry
Advertisement Manager

Progressive Gifts & Home
+44 (0)207 700 6740
Email John