Max Publishing in partnership with the Giftware Association

Marking a significant unified step forward for the UK gift industry, the GA’s Gift of the Year (GOTY) awards and The Greats gift retailer awards joined forces in 2022 to create The Gift Awards, with the winners of both awards programmes announced at a shared lavish black tie evening event.

Set to build on the success of last two years’ awards event, once again this year the two award programmes see both gift product excellence and retail prowess recognised and rewarded at an awards event that will make the whole industry proud, attended by hundreds of gift suppliers and retailers.

The ownership and running of the longstanding Gift of the Year product awards, remains under the stewardship of the Giftware Association while The Greats gift retailer awards will continue to be wholly owned and run by Max Publishing (publishers of Progressive Gifts & Home magazine and

Both parties are working closely together to create a hugely successful awards event that will be attended by over 500 of the gift product and retail sector’s top executives.

While the GA continues to organise the entry and judging process for the Gift of the Year awards, Max Publishing continues to manage The Greats gift retailer awards. Max Publishing also undertakes the sponsorship of both awards programmes as well as the organisation of the awards event itself(including the ticket booking), drawing on the expertise of its affiliated Max Live Events team.

Reinforcing its commitment to the gift sector, Hyve Group (which owns and organises Spring Fair and Autumn Fair) remains as the headline supporter for the UK Gift Awards eventand will remain integral to the Gift of the Year Awards, with the live judging of the 2024 GOTYs having taken place during the recent Spring Fair.

The strong roster of Gift Awards 2024 sponsors includes:Allsorted, Asia Sourcing Support, Aspin, Autumn Fair, British Allied Trade Federation (BATF), Candlelight, Cardgains, Carte Blanche Greetings, Cotton & Grey, DKB, Gift Republic, The Giftware Association (GA), Gisela Graham, Harrogate Christmas & Gift Fair, Henry & Co, Home & Gift,,, Life Charms, Lifestyle (Motivates), London Stationery Show, Messe Frankfurt, Method UK, N Smith Print and Packaging, Ohh Deer, Progressive Gifts & Home, Progressive Greetings Live, Spring Fair, Scotland’s Trade Fairs, Source Home & Gift, Spring Fair, Talking Tables, Top Drawer, Toy Fair and Widdop & Co.

Tickets for The Gift Awards can be booked quickly and securely using the online form below, or by contacting our awards’ organiser – Createvents, details below.

To find out more about sponsorship opportunities for the event, please contact us – click here for details.

The categories within The Gift Awards see an amalgamation of retail awards as offered by The Greats Awards, and the product category awards as championed by The Giftware Association.

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Gift Of The Year Awards

Best Beauty, Bath and Spa Gift Product or Range

Best Branded Gift Product or Range

Best Cards, Wrap and Stationery Gift Product or Range

Best Childrens, Educational and Preschool Gift Product or Range

Best Contemporary Gift

Best Design & Craft Gift Product or Range

Best Ethical and Sustainable Gift Product or Range

Best Fashion Accessories and Jewellery Gift Product or Range

Best Festive and Occasions Gift Product or Range

Best Food and Drink Gift Product or Range

Best Games and Puzzles Gift Product or Range

Best Health & Wellbeing and Accessible Gift Product or Range

Best Heritage Gift incorporating Commemorative, Collectable and Charitable Gifts Product or Range

Best Home Fragrance Gift Product or Range

Best Home, Kitchen and Garden Gift Product or Range

Best International Gift Product or Range

Best Novelty, Tech and Gadgets Gift Product or Range

Best Pet Gift Product or Range

Best Under £15 Gift Product or Range

My Gift of All Time

The Greats Gift Retailer Awards

London, The South, South East & East Anglia

Midlands & Wales

North & Northern Ireland


West & South West

Best Newcomer Gift Retailer

Best Specialist Multiple Retailer of Gifts (4 or more shops)

Best Department Store Retailer of Gifts

Best Non-Specialist Retailer of Gifts

Best Garden Centre Retailer of Gifts

Best In Store/Window Display

Best Retailer Initiative

Outstanding Achievement Award

Book your tickets to The Gift Awards

Royal Lancaster London: Lancaster Terrace, London W2 2TY
Thursday 16 May 2024

You can book and pay for your tickets or tables at The Gift Awards by using the secure online booking form to the right. Once booked and paid you will receive immediate confirmation which will also include a full VAT receipt.


Either someone from Max Publishing or our event logistics partner (Createvents) will be in touch to discuss any dietary or access requirements.


The cost for a ticket is £220 + VAT.

The cost for a table for ten is £2200 + VAT.

The cost for a table for twelve (limited) is £2640 + VAT.


If you would prefer to book tickets by phone, or have any queries about the awards, please contact Clare Hollick at Createvents:

Telephone: 01183 340085



For information on any aspect of attending The Gift Awards please contact the team.

Tel: +44(0) 207 700 6740

Max Publishing
United House, North Road, London, N7 9DP.

Your details will be used to keep you informed of updates to the event and we may also contact you about other products or services from our company. You may opt-out at any time.


The Gift Awards has received widespread support from the industry with leading businesses keen to pledge their commitment and support for this bringing together of the entire gift product and retail sector.




Behind the scenes of The Gift Awards is a close-knit team of people collaborating between Max Publishing – owners of The Greats Gift Retail Awards, and The Giftware Association – owners of the Gift Of The Year Awards.

Sarah Ward
Chief Executive 
The Giftware Association
+44 (0)121 237 1103
Email Sarah

Jakki Brown
Managing Director

Max Publishing
+44 (0)207 700 6740
Email Jakki

Ian Hyder

Ian Hyder
Chief Executive Officer
Max Publishing
+44 (0)207 700 6740
Email Ian

Rob Willis

Rob Willis
Chief Operating Officer
Max Publishing
+44 (0)207 700 6740
Email Rob

Warren Lomax
Max Publishing
+44 (0)207 700 6740
Email Warren

Sue Marks
Progressive Gifts & Home
+44 (0)207 700 6740
Email Sue

Chris Workman
PR & Marketing Manager
The Giftware Association
+44 (0)121 237 1105
Email Chris

Clare Hollick

Clare Hollick
Ticket Office
Createvents Ltd

+44 (0)118 3340085
Email Clare

Alison Farrell
Advertisement Manager
Progressive Gifts & Home
+44 (0)207 700 6740
Email Alison